Mision

Find comfort in discomfort.

Vision

To embrace a world where change bears gifts.

Values

Curiosity. Creativity. Comfort.

Teddy by IDC was created by me (Mayra), a first-generation Salvadorian born & raised in Oakland, Ca. I am the creative director/owner of the brand and collaborate with designers to bring it to life.

I wanted to create a brand where I could share stories, that have either been told to me or I have lived through, that embody finding comfort in discomfort. What do I mean by that? Discomfort is feeling uneasy, anxious, or even embarrassed. I think naturally it is things I would like to avoid. However, it has been through this discomfort that I, like many others, grow. Change and growth do not always feel good but often need to be done.

This brand aims to help you find comfort as you experience discomfort. Each item has a story. We hope while you use our items they provide you that comfort in knowing you are not alone. 

As part of our mission to embrace a world where change bears gifts, I donate a percentage of the brand’s profits to non-profits that consistently advocate for change.

We hope you get inspired, laugh, and cry. And we hope you remember that you can have some comfort while staying curious and creative.

Love, Mayra